Marketing Management vs. Consulting

When it comes to hiring a third party to help your business grow you will be faced with a wide range of options and decisions. However, one of the main questions you will encounter is whether you want to hire a marketing management contractor or a management agency, or if you want to hire a marketing consultant or consulting firm. Immediately you might be confused about what the difference between management and consulting is. SimplyRead More...

Google Ads Disapproved Due to Malicious Software

Have you received a notification that your Google Ads account is no longer running due to Malicious Software?  What is Malicious Software & Why Is Google Notifying You About it?A malicious software notification on your ads account means the website URL you’ve placed as a landing page on Google Ads has malware. As a result, Google has opted out not to show the infected website to its users on its platform.  Google describes Malicious softwareRead More...

GMAIL STOPS SMTP Connections, Meaning Your Website Contact Form Will Stop Working

Google announced on May 30, 2022, that all SMTP connections will no longer have access to their servers (even with less secure apps turned OFF) meaning any website contact form which was connected through an SMTP connection will simply not send contact forms any longer.  Google announced:  If an app or site doesn’t meet our security standards, Google might block anyone who’s trying to sign in to your account from it. Less secure apps canRead More...

Why Having an Agency Manage Your PPC Campaign is Still Smart

Pandemic has driven many businesses to restrict their marketing budgets, but with the situation slowly improving and the market reopening, businesses have started investing and restoring their marketing budget all over again. They have started evaluating new digital approaches to grow their businesses.  You too?  Yes, if you are looking for a sales focused approach or a marketing strategy to gain a foothold in your industry, this article is for you.  While SEO is oneRead More...

Why Squarespace Sucks

Squarespace is a popular content management system that a lot of business owners use. Probably because of how convenient it is for owners and marketers who have little or no knowledge about coding and web design & development. So, before we lean into Squarespace, let’s understand CMS a little more and the purpose it serves.  A content management system (CMS) is software that allows users to create, manage, and modify content on a website withoutRead More...

Google 360 – The New Requirement for Local SEO for Your Business

The world is evolving faster than ever. Today, we can find and get anything without even having to step outside our house. Convenience is at our fingertips. The way we discover, experience, and learn about things has rapidly evolved with the advent of virtual reality.  And Google is at the forefront of this technology. Its virtual tour, more particularly, Google 360 has become essential for businesses.  To begin with, let’s dive deeper into Google 360Read More...

Magento vs Shopify vs BigCommerce

E-commerce stores are the perfect solution to almost all problems that the shoppers of today’s day and age face. What are the problems that a buyer faces today? From the very pronounced lack of time due to a super busy schedule to the COVID 19 movement restrictions that came into place, the realization for online E-commerce stores became even more apparent for the buyers. Sitting at home and ordering things at our convenience, helps usRead More...