Google Analytics (GA4) will be the new analytics required

With the release of Google’s new Analytics 4, business owners need to start preparing for this shift in analytics, as it will soon be the standard for tracking and monitoring website performance. It is important that business websites take advantage of GA4 now, to get familiarized with its features and ensure a smooth transition come its official launch date. With so many improvements that Google has announced they have made with GA4 over previous platforms,Read More…

How Google Ads Works and How It Grows your Business Online

Are you a small business owner looking for an efficient and successful way to grow your business online? If so, look no further than Google Ads! As one of the most powerful advertising platforms on the web, it can help you get more leads from targeted and potential customers. But what is Google Ads exactly, how does it work, and why should you invest in this form of advertising? In this blog post, we willRead More…

Unleashing the Power of Pay-Per-Click (PPC): Why PPC Is Better Than SEO

In the digital marketing landscape, businesses strive to boost their online visibility and attract more customers. Two popular strategies that often come into play are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). While both methods have their merits, this article aims to shed light on why PPC holds an edge over SEO. By examining the distinct advantages of PPC, we will explore how it can provide businesses with immediate results, precise targeting, measurable ROI,Read More...

Website Malware Removal

As the world becomes increasingly digital, websites have become a vital tool for businesses of all sizes to reach and interact with their customers. However, as with any online platform, websites are vulnerable to a range of security threats, including malware infections. Malware can be incredibly damaging to a website's reputation, as well as to its ability to function properly. In this blog post, we will discuss website malware removal and how to protect yourRead More...

What is a DMCA Counter Notice

A DMCA (Digital Millennium Copyright Act) counter-notice is a legal document used to challenge a DMCA takedown notice that has been issued against a particular piece of content. If you believe that your content has been incorrectly targeted by a DMCA takedown notice, you can file a counter notice with the platform hosting the content. To file a DMCA counter notice, you will need to provide the following information: Your name, address, and phone number.Read More…

Marketing Management vs. Consulting

When it comes to hiring a third party to help your business grow you will be faced with a wide range of options and decisions. However, one of the main questions you will encounter is whether you want to hire a marketing management contractor or a management agency, or if you want to hire a marketing consultant or consulting firm. Immediately you might be confused about what the difference between management and consulting is. SimplyRead More...

Google Ads Disapproved Due to Malicious Software

Have you received a notification that your Google Ads account is no longer running due to Malicious Software?  What is Malicious Software & Why Is Google Notifying You About it?A malicious software notification on your ads account means the website URL you’ve placed as a landing page on Google Ads has malware. As a result, Google has opted out not to show the infected website to its users on its platform.  Google describes Malicious softwareRead More...

GMAIL STOPS SMTP Connections, Meaning Your Website Contact Form Will Stop Working

Google announced on May 30, 2022, that all SMTP connections will no longer have access to their servers (even with less secure apps turned OFF) meaning any website contact form which was connected through an SMTP connection will simply not send contact forms any longer.  Google announced:  If an app or site doesn’t meet our security standards, Google might block anyone who’s trying to sign in to your account from it. Less secure apps canRead More...

Why Having an Agency Manage Your PPC Campaign is Still Smart

Pandemic has driven many businesses to restrict their marketing budgets, but with the situation slowly improving and the market reopening, businesses have started investing and restoring their marketing budget all over again. They have started evaluating new digital approaches to grow their businesses.  You too?  Yes, if you are looking for a sales focused approach or a marketing strategy to gain a foothold in your industry, this article is for you.  While SEO is oneRead More...