How to Create a Profitable Shopify Store from Scratch?

What is Shopify?

The world is advancing rapidly, and technology seems to be the only hope for an equally advanced future. Digitization of everything we do has made us heavily dependent on the online platform. 

There are plenty of perks as there are a few disadvantages; however, anything done on the digital platform is exceptionally impactful, effective, and can carry out many functions quickly. Shopify has come as a useful tool for all those who would want to sell their products online and face a successful profit. 

This e-commerce platform has evolved and is now the best platform that is out there to help you customize your store and sell whatever products you would want to. Shopify helps in ensuring maximum profits out of the products you sell. 

Shopify enables its users to set up their businesses on this all-inclusive platform and gives them the right to customize their store, as per their will. They can choose a lucrative pricing plan for themselves, set up an account as per the instructions, and start rolling. 

The diversity in the pricing plan of Shopify is what makes it so suitable for any and every kind of business to be set up and carried forward. From mere start-ups to vast sized companies- every type can benefit from Shopify as it has a plethora of integrations that help in its scaling and propagates the growth of the concerned business plan. 

With the speed at which the world is progressing, it is best advised that businesses have a digital way of selling their products and gaining profits. Shopify has always proved to be useful. 

With so many customization options and methods of making your business and products seem more viable to prospective buyers, Shopify is a perfect place to build up one’s e-business.

Why Should You Use Shopify over other eCommerce platforms?

There might often be a certain doubt while going for an e-commerce platform regarding, which would work out the best for you. Why would you choose Shopify over the other e-commerce platforms? The reasons are quite a few that can be stated. 

To begin with, Shopify gives the perks of customizing your store to sell your products, from picking a theme to customize the product description and the color palette- you can decide everything based on what suits your brand identity. 

The number of ways you can sell on shopify, i.e. the selling channels, is also much more in number on Shopify than on other eCommerce platforms. Be it online, on various social media platforms, online marketplaces, or even if you choose to do it in person – Shopify has all the options to choose from. 

All the reputed payment gateways such as PayPal, Stripe, and Amazon Pay – every option is available on Shopify as per the buyer’s convenience. There are many more payment gateways available for Shopify users so that they face no hassle and the payment process is as uncomplicated as it can be. Shopify has in-built analytics, which helps the concerned business head track how their business is growing. 

It helps in tracking that growth and making amendments as necessary. Critical information such as whether buyers are abandoning carts, or which are the products that are selling the most and which are the ones that are not creating the needed impression – all these minute details that would determine the rise or fall of a business is also critically analyzed by the reporting tools present on Shopify, and it is beneficial for the company.

How to set up your Shopify store?

To make sure that you set up your business store correctly on an e-commerce platform as vast as Shopify, there are specific steps that you need to keep in mind to ensure that it is most impactful. 

Your products need to be useful, but at the same time, your online business needs to have the required appeal to attract customers to visit it and scan through the products listed.

Here are a few steps to ensure that:

Step#1 – Start your free trial on Shopify

Every step is on the official website of Shopify. Once you are on the official site, you need to sign up on their official page and make an account in your name. 

After filling up the details asked for in the sign-up form, you are closer to registering yourself on Shopify, now you click the option that says – ‘Start Free Trial’. 

To enjoy the free trial’s perks, you will be asked to fill in some essential details such as your name, address, etc., after you are done, you select the ‘I’m Done’ option and your free trial will be activated.


Step#2 -Pick a theme and customize your Shopify store

It is essential to customize your store page to make it attractive. Layouts, usernames, product images – everything can be customized, and you need to do it in good accordance with the theme of your business or your brand identity. 

Shopify also has the advantage of having their list of curated themes for you to pick from, as per your requirements. This makes the process more manageable if you are not too sure about what would go well and work for your online business store.

Step#3 -Add Shopify Apps that make your Life easy in your store

The nature of the Shopify apps you add to your store should be in sync with selling. These apps should help make the sale of your products more lucrative, that is the whole purpose of building this store on such a vast e-commerce platform. It is best advised not to get swayed and add too many unnecessary apps, stick to what is needed, and reap fruitful results. 

Some recommended apps are AdNabu for Google Shopping, Re: amaze Live Chat & Helpdesk, Free Shipping Bar by Hextom, SEO Image AI by Gentexa, PageFly #1 Page Builder by PageFly & VITALS | 40+ apps in one by VITALS.

Step#4 -Add the products you want to sell in your store

The option of adding your products to your store coms on the left-hand side of the page. You will find an option called “Products” once you click on that, the next option is to “Add Products”. 

Be very thoughtful while adding your range of products. Ensure the descriptions are informative enough to inform buyers about the product and convince them that it is worth buying. 

Always focus on the right keywords while you are listing your products. Minute details such as the right product image with maximum clarity and good SEO optimization is essential as you add the products to your store page.

Step#5 -Group and categorize your products

Group the products which tend to have the same features in your list. Not only does that make the process more organized, but it also increases the chances of buyers viewing a lot more products at the same time. 

If you group your products as per collections, a buyer eyeing one of the products from that range will end up scanning the other products too. 

Few examples of this kind of collection are Products about a particular size, products that are up for sale, and so on.

Step#6 -Create necessary pages for your store

Besides listing your products and having descriptions for them, there are a few technical pages that every online store should have. This is to help your customers reach you in case some doubts need to be clarified. 

It also helps in building more interaction with your potential customers. These pages would include the Contact Us Page, FAQs, and About Us page – the basic ones. The option to build these pages can be found under “Online Store” which has the option of “Pages”.

Step#7 -Change your shipping settings as per your preferences

Shipping is one of the most critical steps in this whole process. You can also term it to be one of those steps that determine how the customers will perceive your store’s overall performance. 

There is a list of things that need to be present in the checklist regarding shipping. The list would include packaging costs, career rates, shipping destinations, product weights, etc. 

But what makes this tedious job a tad bit easier is the fluid system of Shopify, which helps you customize your shipping preferences. 

Lucrative features such as free pick-up, free drop-off, and free shipping are a few of the features present on Shopify. These depend on the products being sold.


Step#8 – Set up your tax settings

Tax calculations can get very difficult if the estimates are not done in an organized manner. Every time a potential customer places an order online, some taxes are received on that order and then sent to the government. 

Hence very keen attention needs to be paid to all these concerned tax calculations. However, Shopify has an inbuilt sales tax rate installed, which does all the estimates automatically. 

In case there are some designated rates of your products, you can set up the preferred tax setting for the same under “Settings” and then “Taxes”.


Step#8 – Set up your tax settings

Tax calculations can get very difficult if the estimates are not done in an organized manner. Every time a potential customer places an order online, some taxes are received on that order and then sent to the government. 

Hence very keen attention needs to be paid to all these concerned tax calculations. However, Shopify has an inbuilt sales tax rate installed, which does all the estimates automatically. 

In case there are some designated rates of your products, you can set up the preferred tax setting for the same under “Settings” and then “Taxes”.


Step#9 – Set up your payment gateway

Payment acceptance methods are made a lot easier with Shopify. They have as many as 100 third-party payment providers to help in this process. All you have to ensure is that you set up your online business in one of the countries that enable Shopify to do its thing. That confirms its eligibility. 

You will find the option of “Payments” under “Settings” to carry out this process. Another perk for Shopify users is that there are absolutely no additional transaction fees deducted while checking out. 

These features are not so readily available on other e-commerce platforms. All the more reason you should choose Shopify over the rest as the list of perks are many.

Step#10 – Test your order system

There is a feature called Shopify’s Bogus Gateway that can help in this process. This step is solely to ensure that your store is up and running correctly, and there are no glitches. 

To ensure that, fake testing can be done that too free of cost. In case you want to test a real payment gateway process, you have to make sure that the preferred payment gateway method has been updated. 

Follow the instructions one after the other as if you are placing a real order, till the very end. Once the payment is successful, make sure to cancel your order right away before you get charged for the testing.

Go to Domain in shopify

Step#11 -Setup Your Domain with Shopify

Domain names give an identity to your store. Therefore you must select a domain name that suits your business and the products you are selling. It should be exciting and unique at the same time. It should attract potential buyers to your online store. 

Shopify itself has a list of suggested domain names under “Settings” then “Domains”. You find an option called “Add an Existing Domain Name” – which can help clear your confusion if you have any. 

After setting up a primary domain name, one of the critical points in selecting “Redirect all traffic to this Domain” is a vital step to ensure that your store receives the maximum traffic when the essential SEO optimization is applied.

Step#12 -Do the basic on-page SEO optimization

Some basic on-page SEO optimization is necessary as that is what ensures that your online store or product page will be visited once the keywords are used and searched for. 

Some of the critical steps that are involved in this process are the optimization of the URL structure of your store, metadata, headings need to be optimized to make sure they have the right keywords.

The same goes for the body text of the descriptions of products that should also have all the necessary primary and secondary keywords, image alt tags are essential as they are a basic necessity now a day’s on digital platforms, make sure to use tags that are trending or are most likely to be looked for by the potential buyers. 

Do not take SEO optimization lightly as it determines the amount of traffic it can garner to your page.


Step#13 -Remove password protection & Launch your store

As you reach the final step of finally launching your store after following all the instructions of curating it and making sure it has all the key factors, you need to go to “Settings” then “Preferences” remove the password protection function. 

Once the password protection feature is terminated, you hit the launch button, and you are ready for business. Your store is live now and can be visited by whoever looks for products listed in your store. 

All the efforts to ensure the right SEO optimization have been applied will now take shape once the store is launched. It is only once that the store is launched that you can get the necessary feedback. 

This feedback will let you know how your business is growing or the improvements or certifications needed to make to ensure more profit.


Thus it is well established that Shopify is the biggest e-commerce platform ever and rightfully so. The range of benefits and customization perks that Shopify provides is worth appreciating as it makes building up an online store much easier and quicker. 

In the digital world where technology is taking over every field, it comes as no surprise as to why you need to be made aware of Shopify, which is the best for this prospect. 

This step by step guide of building a Shopify store from scratch is for all those who will be well informed about the benefits of Shopify after reading this and would want to venture into it. 

It is essential to be aware of all the right tools that can be used and should be used to ensure maximum profit of their businesses online. The online world is quite an unpredictable place; hence any interested business person must be well acquainted with all the dos and don’ts of an online e-commerce platform. 

Also, since Shopify is such a vast; platform where millions of people set up their online store can get quite intimidating and confusing at times, hence this step-by-step guide is a perfect way to get the balls rolling and begin. 

As and as time progresses, you get the hang of how this e-commerce platform works. Changes can be made along the way, especially by making fair use of all the customization perks offered by Shopify to ensure that your store is attracting more traffic, based on the products listed and what the potential buyers are looking for. If followed correctly and if critical steps are kept intact, profits are undeniable in the concerned business.

Guest Post Contribution from AdNabu

AdNabu helps improve sales in Google Ads for Shopify stores. If you are running google search, google shopping, or display campaigns in Google Ads, Their apps help to increase your sales.