How Google’s AI Is Changing SEO (and What It Means for Your Business)

By 405 Ads Online Marketing

The world of SEO is shifting faster than ever, and artificial intelligence is leading the change. Google’s new AI-powered search experience, along with updates like RankBrain, BERT, and MUM, is redefining how users find information — and how businesses need to optimize their websites. At 405 Ads, we’ve been following these transformations closely. This isn’t the same SEO you knew five years ago. Google’s AI has evolved to think, interpret, and deliver content the wayRead More…

Google Ads Invoicing Switch – Support from 405 Ads

By 405 Ads Online Marketing

 Have you received a notice stating “Your account is not currently compliant with your billing policy, please update to an accepted form of payment by [Specific Date] “? Google is making important changes to the way many advertisers are billed. Businesses with high monthly ad spend are being transitioned from credit card billing to monthly invoicing, also known as the Google Ads invoicing switch. While this change is designed to simplify billing for largerRead More…

The Essential Guide to 2024’s Most Effective Marketing Trends for Lead Generation

By 405 Ads Online Marketing
In today's bustling business landscape, the old adage "adapt or perish" couldn't be truer. Customer behavior, technology, and even the DNA of digital marketing are in a state of constant flux. For business owners and entrepreneurs, keeping abreast of these changes is the difference between growth and stagnation. As we inch closer to 2024, emerging marketing trends are no longer just pieces of the puzzle — they're the game changers that can correctly position yourRead More...

Google Analytics (GA4) will be the new analytics required

By 405 Ads Online Marketing

 With the release of Google’s new Analytics 4, business owners need to start preparing for this shift in analytics, as it will soon be the standard for tracking and monitoring website performance. It is important that business websites take advantage of GA4 now, to get familiarized with its features and ensure a smooth transition come its official launch date. With so many improvements that Google has announced they have made with GA4 over previousRead More…

How Google Ads Works and How It Grows your Business Online

By 405 Ads Online Marketing

Are you a small business owner looking for an efficient and successful way to grow your business online? If so, look no further than Google Ads! As one of the most powerful advertising platforms on the web, it can help you get more leads from targeted and potential customers. But what is Google Ads exactly, how does it work, and why should you invest in this form of advertising? In this blog post, we willRead More…

Unleashing the Power of Pay-Per-Click (PPC): Why PPC Is Better Than SEO

By 405 Ads Online Marketing
In the digital marketing landscape, businesses strive to boost their online visibility and attract more customers. Two popular strategies that often come into play are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). While both methods have their merits, this article aims to shed light on why PPC holds an edge over SEO. By examining the distinct advantages of PPC, we will explore how it can provide businesses with immediate results, precise targeting, measurable ROI,Read More...

Website Malware Removal

By 405 Ads Online Marketing
As the world becomes increasingly digital, websites have become a vital tool for businesses of all sizes to reach and interact with their customers. However, as with any online platform, websites are vulnerable to a range of security threats, including malware infections. Malware can be incredibly damaging to a website's reputation, as well as to its ability to function properly. In this blog post, we will discuss website malware removal and how to protect yourRead More...

GMAIL STOPS SMTP Connections, Meaning Your Website Contact Form Will Stop Working

By 405 Ads Online Marketing
Google announced on May 30, 2022, that all SMTP connections will no longer have access to their servers (even with less secure apps turned OFF) meaning any website contact form which was connected through an SMTP connection will simply not send contact forms any longer.  Google announced:  If an app or site doesn’t meet our security standards, Google might block anyone who’s trying to sign in to your account from it. Less secure apps canRead More...

Why Having an Agency Manage Your PPC Campaign is Still Smart

By 405 Ads Online Marketing
Pandemic has driven many businesses to restrict their marketing budgets, but with the situation slowly improving and the market reopening, businesses have started investing and restoring their marketing budget all over again. They have started evaluating new digital approaches to grow their businesses.  You too?  Yes, if you are looking for a sales focused approach or a marketing strategy to gain a foothold in your industry, this article is for you.  While SEO is oneRead More...