How to create a Google merchant center for your eCommerce store?

How to create a Google merchant center for your eCommerce store?

Google merchant center is an online dashboard where you can store data about the items sold by your retail business both on the web and those sold in physical stores. It is totally allowed to utilize, be that as it may, you need to pay for the google shopping advertisements. 

Google Merchant Center encourages you to get your store and item information into Google and make it accessible to customers across Google. That implies everything about your stores and items is accessible to clients when they search on a Google property. It permits you to share extra data so that Google knows which clients are the best fit for your item.

Where your Google Merchant Center Data is used for?

Google merchant center is utilized for shopping encounters past publicizing. It shows your items to customers across paid and unpaid channels by deciding to transfer your data into surfaces across paid and unpaid channels by deciding to transfer your data into surfaces across Google Shopping ads, Shopping Actions, and other Google services like local inventory ads.

1. Google shopping ads

Google Shopping advertisements are promotions that incorporate rich item data, for example, an item picture, cost, and vendor name. They are made utilizing information credits from the item data you submit in your Merchant Center information feed and are appeared to individuals who are as of now looking for the sorts of items you publicize. You can just run google shopping efforts by the cutting-edge and streamlined data put away in the google merchant center.

2. Local advertising ads

Your Google Merchant Center account is for something other than Shopping efforts, be that as it may; it can likewise be utilized to control nearby stock advertisements. With a local advertisement, you can tell anxious customers that you have the items they’re searching for in a close-by physical store. 

Though Google Shopping advertisements permit you to advance items you’re selling both on the web and disconnected, local advertisement ads are utilized carefully for disconnected deals.

3. Shopping actions

Shopping Actions is a shopping program that “permits retailers to surface their items across various Google stages and empowers a frictionless encounter [for consumers] by utilizing a shareable rundown, general shopping basket, and moment checkout.” 

Basically, by joining the Shopping Actions program, you have the ability to sell items across Google Shopping, Google Images, YouTube, and voice search. None of this is conceivable without a very much kept Google Merchant Center account.

How to create a Google Merchant Center account?

The requirements for setting up a google merchant center account are a Gmail account, your business data, and your item information in the suggested design. Fundamentally you’ll require a Google Account to pursue Merchant Center. If you don’t have a Google account, go to and click Create an account.

Step 1: Go to Merchant Center and sign in with your Google Account to get started

Step 2: Enter your business information

You need to give the essential subtleties to google. Your business data will be utilized over the Merchant Center. You’ll just need to enter this data once. Add the area of your business “business address” The time region for Merchant Center is consequently filled dependent on the nation you pick under “business country”. 

Whenever you’ve made an account, you can change the time zone in your account’s settings. Your business name can be your business’ name, your site’s name, or your store name. The name you enter as your business name will be utilized as your Merchant Center record name, and clients will see this name across Google. 

Changing the time region will adjust how they ascertain and report your presentation. On the off chance that you change your timezone, the change won’t have any significant bearing on information added before you roll out the improvement.

Before completing the account you have to set up the tax settings which is a part of the retail marketing platform. It varies from country to country as the tax rules are different across the globe. But it’s a must according to the tax attributes in the United States. If your products target the United States, but you don’t charge taxes in the United States, still indicate that in your tax settings.

Step 3: Choose where you want your customers to check out

The checkout choices that apply to your business must be chosen. You can change the choice sometime in the not too distant future in your Merchant Center can be done in three different ways as follows:

  1. a) On your site: Customers see your item posting on Google and go to your site to purchase
  2. b) On Google: Customers see your item posting on Google and purchase without leaving Google. Clients can in any case look at your site regardless of whether checkout on Google is accessible for your item postings.

c)At your nearby store: Customers see your item posting on Google and visit your neighborhood store to purchase.

Step 4: Verify and claim your website URL

Before you can begin utilizing certain projects in the Merchant Center, you have to confirm and guarantee your store’s site URL. Check tells Google that you are an approved proprietor of a site URL. 

Guaranteeing partners the confirmed site URL with your Merchant Center account. If you have never confirmed your site URL with Google previously, you can begin by checking your site. 

To do that, you can pick one of four different ways to permit Google to speak with your site. These strategies add markers to your webpage so that Google can discover your webpage, and affirm that you are the approved proprietor of both your site and your Merchant Center account. 

This code doesn’t give Google some other kind of access or consent. To finish the cycle, you’ll guarantee your site. That implies you’re holding the URL you’ve confirmed for use with your Merchant Center account. Just the client who checks the site will later have the option to guarantee it. 

The connections you give in your item information must match the URL, including the high-level space (for instance, .com, .net), that you guarantee in your account. Things submitted for any space other than the one enlisted in your Merchant Center account won’t measure effectively. Guidelines are as follows

Step 1: Enter your website URL

  1. You can check a URL whenever utilizing these means:
  2. Sign in to your Merchant Center account.
  3. From the navigation menu, click the tools icon
  4. Select Business information under “Tools.”
  5. Click the Website tab.
  6. Enter the URL for your online store, starting with http:// or HTTPS://. Use a domain that you own and maintain.
  7. Click Save.      

Step 2: Verify your site URL

Checking your site affirms that you are the proprietor of your site URL and that you can make alters to its substance. To check your site, you can utilize one of four techniques. Every one of these choices permits Google to confirm that you are the proprietor and that you have altered admittance to your site.

You can also verify using any of the below methods

  1. Google Analytics

In case you’re now utilizing Google Analytics and are a manager of your account, this could be a simple method to check your site URL. The Google Analytics following code is utilized uniquely to check your site URL proprietorship. No Google Analytics information will be gotten to. 

Guarantee that you have set up the Analytics tag. Assuming this is the case, you will discover the tag in the head part of your page. Figure out how to set up the Analytics tag. Snap the blue Verify URL button at the base option to present your URL to Google Search Console for the check. When you present your URL, you’ll get an affirmation email from Google Search Console.

  1. Google Tag Manager

In case you’re an account level administrator for Google Tag Manager, this could be an extraordinary method to confirm your site URL. The Google Tag Manager holder ID is utilized uniquely to check site possession. No Google Tag Manager information will be gotten to. 

Guarantee that you have set up and introduced Google Tag Manager. If so you will have the holder establishment code bit. If not, adhere to the directions to set up and introduce the Tag Manager. Snap the blue Verify URL button at the base option to present your URL to Google Search Console for confirmation. When you present your URL, you’ll get an affirmation email from Google Search Console.

  1. Access to your server: HTML tag

In case you’re ready to alter the HTML code of your webpage’s file page, you can add a meta tag to your website’s landing page to confirm your site URL. This code is just a marker and doesn’t give Google admittance to or authorizations for your site. To remain confirmed, don’t eliminate the HTML tag even after you’ve checked and guaranteed your site URL. 

Duplicate the custom meta tag created for your site and glue it into your site’s landing page. It ought to go in the <head> segment, before the first <body> snap the blue Verify URL button at the base option to present your URL to Google Search Console for confirmation. When you present your URL, you’ll get an affirmation email from Google Search Console.

  1. Access to your server: HTML file upload

In case you’re ready to transfer new accounts to your worker, you can check your site URL with an HTML document transfer. To remain checked, don’t eliminate the HTML document even after you’ve confirmed and guaranteed your site URL. Snap and download the custom HTML account created. Transfer the document to your site. 

Affirm the transfer by visiting the site address you find in your HTML document and transfer URL check guidelines. Snap the blue Verify URL button at the base option to present your URL to Google Search Console for confirmation. When you present your URL, you’ll get an affirmation email from Google Search Console.

Step 5: Claim your website URL

Claiming your site URL gives you the elite option to utilize your site regarding your Merchant Center account. When your site URL is confirmed, you can guarantee it by tapping the blue Claim URL button at the base right. In the wake of asserting your URL, you’ll have to get your feed. 

If you utilize the Content API, you’ll have to re-transfer your google shopping feed so it very well may be recrawled. On the off chance that your store site is facilitated by a third-get-together eCommerce stage, there might be extra choices for checking and claiming your site given by the stage. Check your foundation for more data.

Step 6: Submit your Product data

Creating a product data feed

Whenever you’ve pursued a Merchant Center account, you’ll be provoked to make a “data feed.” This is basically an item stock. For each feed you make, Google will ask you some fundamental focusing on inquiries like what territory of the world you are attempting to sell in. 

This is significant because it will decide where your promotions are seen, yet the language they use and the units at your costs.

Whenever you have an information feed made, you have to fill it with item data. This data can be submitted in a few unique manners, however, by a wide margin, the least complex methodology is to utilize the instant Google Sheet structure that Merchant Center gives you. It will look something like this:

Suggested file formats

While making a news channel, it’s imperative to pick the arrangement that will best suit your necessities as a retailer. We uphold information takes care of in two general arrangements, text (.txt) and XML (.xml).For most little merchants, we suggest you assemble your item information in a .txt document with an accounting page supervisor or make your feed in Google Sheets, utilizing the gave feed format and Merchant Center extra.

Primary feeds and Supplemental feeds

A primary feed is the necessary information source that Merchant Center uses to show your items on Google. On the off chance that the item information in your primary feed as of now meets our item information particular and arrangements, making and presenting a primary feed is the main feed activity you should take. 

Item information that doesn’t meet the Merchant Center prerequisites can be adjusted by utilizing the serious feed highlights, including supplemental feeds. Furthermore, you can utilize supplemental feeds to upgrade or supersede your item information to improve the exhibition of your promotions and free postings. 

Utilize primary feeds to add or eliminate item information, set language and nation focusing on, and set feed rules for your item information. Primary feeds are the main feed type that can add or eliminate items. Supplemental feeds give extra, or supplemental, information that can be associated with existing item information in the primary feed. 

Supplemental feeds can’t add or eliminate items, or be utilized as an independent feed; all things considered, they’re utilized to refresh existing item information. Supplemental feeds can give extra data to numerous primary feeds. To utilize supplemental feed, associate it with the current primary feed. Supplemental feeds will possibly refresh your item information when the supplemental feed contains IDs that as of now exist in a primary feed.

Step 7: Success your Merchant Center account is ready.

After submitting the necessary feeds your google merchant center account is ready


The Merchant Center discloses to Google you have an item to sell. It gives Google the data important to make a promotion for you. It permits you to share extra data so that Google knows which clients are the best fit for your item. 


Google Merchant Center doesn’t assist you with dealing with your shopping promotion offering technique, make publicizing efforts, or track the exhibition of individual advertisements. These positions are truly significant however are taken care of through Google Ads and Analytics. The main piece of the google merchant center is the feeds. 


A Google Merchant Center feed otherwise called a Google Shopping Feed or an item information feed—is a bookkeeping page that coordinates key data about your items such that Google can undoubtedly comprehend. 


Your feed is the absolute most significant piece of your Google Merchant Center account: It’s the essential wellspring of the data Google needs to make Shopping advertisements for your items. 


Each field in your Google Merchant Center feed gives Google a snippet of data that they can use to decide when your item is pertinent to a customer’s inquiry and what the customer has to think about your item. Your item picture is the go figure picture of your item that appears to one side of your item title. 


Not at all like your item title and picture, your item classification is a bit of your Google Merchant Center feed that solitary Google sees; it’s carefully a backend characteristic that they mull over while figuring out which items are generally pertinent to a client’s question. 


Your forthcoming clients won’t actually observe it! When a business has effectively explored the arrangement cycle, the Google Merchant Center alongside tied-in administrations — brings a few advantages. Purchasers scanning Google for items will see the business’ contributions in an index like an arrangement, expanding perceivability. 


The item in the Google Merchant Center can be attached to explicit AdWords promotions rapidly and without any problem. It helps many people. Examination clients can add a Custom Segment explicitly for Google Merchant Center hits, which keeps its details separate from different hits. 


Public audits of items are incorporated into their posting, with their star appraisals obvious as a feature of the postings. 4.5-and 5-star items get a particular arrangement. Purchasers tapping the public postings can be taken straightforwardly to its store page on an online business webpage. 


Postings can incorporate geological labeling which direct purchasers to close by nearby stores. Understanding Google Merchant Center is a fundamental aptitude for anybody wanting to develop their online business through Google Shopping promotions. It’s headway in online retail showcasing and the principal rationale behind this is centralization.

Additional resources

  1. Beginners Guide to Google Shopping Ads
  2. How to Troubleshoot your google merchant center data feed?
  3. What are the Requirements for Google Merchant Center Data Feed?
  4. Tips to Optimize Your Google Merchant Center Data Feed


Guest Post by AdNabu


AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running the search, google shopping, or display campaigns in Google Ads, This software will be able to increase your sales.