Google Analytics (GA4) will be the new analytics required

By 405 Ads Online Marketing

 With the release of Google’s new Analytics 4, business owners need to start preparing for this shift in analytics, as it will soon be the standard for tracking and monitoring website performance. It is important that business websites take advantage of GA4 now, to get familiarized with its features and ensure a smooth transition come its official launch date. With so many improvements that Google has announced they have made with GA4 over previousRead More…

GMAIL STOPS SMTP Connections, Meaning Your Website Contact Form Will Stop Working

By 405 Ads Online Marketing
Google announced on May 30, 2022, that all SMTP connections will no longer have access to their servers (even with less secure apps turned OFF) meaning any website contact form which was connected through an SMTP connection will simply not send contact forms any longer.  Google announced:  If an app or site doesn’t meet our security standards, Google might block anyone who’s trying to sign in to your account from it. Less secure apps canRead More...

Why Squarespace Sucks

By 405 Ads Online Marketing
Squarespace is a popular content management system that a lot of business owners use. Probably because of how convenient it is for owners and marketers who have little or no knowledge about coding and web design & development. So, before we lean into Squarespace, let’s understand CMS a little more and the purpose it serves.  A content management system (CMS) is software that allows users to create, manage, and modify content on a website withoutRead More...

Magento vs Shopify vs BigCommerce

By 405 Ads Online Marketing
E-commerce stores are the perfect solution to almost all problems that the shoppers of today’s day and age face. What are the problems that a buyer faces today? From the very pronounced lack of time due to a super busy schedule to the COVID 19 movement restrictions that came into place, the realization for online E-commerce stores became even more apparent for the buyers. Sitting at home and ordering things at our convenience, helps usRead More...